ABOUT AFRICAN ROYAL

African Royal specializes in designing fit-for-purpose business solutions to enable your business to unleash its full potential. A Customer-Centric approach to the way we do business ensures that we are able to offer our clients innovative solutions conducive to their business objectives.

African Royal is committed to service excellence, and our operating model ensures that we are able to deliver world-class service with the most competitive turnaround times and quality.
We provide cost-effective local and national support by professional in-house resources together with partners across the country and globe.

What sets AFRICAN ROYAL apart from the rest?

Our focus is on leveraging new business technologies using proven and cost-effective methodologies tailored to our client’s needs.
We pride ourselves on providing innovative solutions that are designed to further our client’s business objectives most effectively.

I. Striving for Excellence
African Royal’s after-sales service is an integral part of our commitment upfront, and ensuring after-sales customer satisfaction is a key priority.
We are continuous:
Seeking innovative ways to improve our processes, skills, and capabilities.
Striving to identify new ways of adding greater value to our clients looking for more cost-effective ways to deliver world-class solutions to our clients Business Adaptability

African Royal boasts a diverse range of skills, methodologies, and technologies procured specifically to enable us to be agile in our approach to an ever-changing market and client base.

Customer Centric approach to Business

At African Royal, our customers are our biggest brand ambassadors, and we strive to ensure that our foundation is built from our customers as a starting point.
We are experienced in providing high quality solutions to clients in diverse business areas.

OUR VISION & MISSION


Mission
Our roadmap starts with our Mission, which is enduring. It declares our purpose as a company and guides our every decision:
To be the service provider of 1st choice in business solutions… by providing a world-class, dynamic, and innovative service to our clients.
To create value and make a difference
To inspire innovation in all that we do

Our Vision
Our People:
Being a great place to work, where people are inspired to be the best they can be.

Our Portfolio:
Bringing to the market a portfolio of Business solutions that anticipate and satisfy people’s desires and needs.

Our Partners:
Nurturing a winning network of partners and building mutual loyalty.

Our Planet:
Being a responsible global citizen that makes a difference.

African Royal Values

African Royals vision has been to establish a special corporate identity based on the following core values:
Leadership
Passion
Integrity
Accountability
Collaboration
Diversity

All of which resonates with the personal value system of the Shareholders and Directors of African Royal.
Transformation
African Royal’s employment equity policy strives to be one where no employee or prospective employee will be discriminated against. Our status of 100% PDI staff is amongst the highest in South Africa.
Our Employment Equity Plan focuses on five areas:
Control (shareholding and directors)
Employment equity
Skills development
Procurement policy
Corporate social investment

Corporate Governance

We offer multi-disciplinary consulting, design and management services, which provide our clients with solutions to complex issues that face all sectors of commerce and industry today. These services are provided at a variety of levels and offer solutions to unique and technically challenging
problems through methodical assessments and implementation of best practice Corporate Governance controls and procedures in line with best practices such as King III and the PFMA.

Corporate Responsibility
African Royal is totally committed to actively advancing transformation through black empowerment and is 100% black owned and managed.  We are further committed to Corporate Social Investment.  Our CSI project is directed to the development of the youth in our community through education.  Our intervention is the provision of free business advice and services to local PDI.  African Royal is built on the principles of non-racism and non-sexism and aims to recruit, train and develop individuals who are or who have the potential to become highly skilled business professionals.
African Royal plans to open a 40 seater training centre to assist the community in computer aided education. The company will initiate it’s pilot Web based training for soft skills and life skills.